Our Story 🤎

A little hand-drawn heart. Big dreams to achieve.

It all starts with a little cowgirl…

Behind Miss Yee Haw is Chelsea, a young girl passionate about dance, fashion, and the country lifestyle.

A little cowgirl full of personality, who loves to move, compete, and live her passions to the fullest.

But Miss Yee Haw is also a beautiful adventure taking shape around what makes her tick.

The desire to create something in her image. Something that truly reflects her.

A little heart that says a lot 🤎

In this story, there is one detail that is particularly close to our hearts.

The heart you see in our logo and on our labels was drawn by Chelsea herself.

Not by a big agency. Not from a purchased design.

By her.

With her own hands, creativity, and personality.

This little heart became her signature. We chose to keep it and give it an important place in the Miss Yee Haw identity.

Because deep down, that is exactly what we want to preserve in this adventure: what comes from her, what is real, and what makes her unique.

A collection imagined around her world

Leopard prints, western inspirations, soft colors, and pieces with character.

The Miss Yee Haw collection comes to life around this world that blends the cowgirl side, fashion, and the joy of expressing oneself through clothing.

Pieces for little ones and grown-ups alike, because we believe there is no age limit when it comes to loving country and showing off your style.

And above all, because we wanted to create a collection that truly carries her identity.

An adventure coming to life here, in Quebec

To bring this collection to life, Miss Yee Haw has teamed up with MomMe & Cie and the SignéMC team, who support her in product development and the management of her official boutique.

A collaboration that brings together the creativity of a passionate young girl and the expertise of a Quebec-based company.

Behind every launch, there are ideas, choices, trials, and a lot of work to turn a project into something concrete.